To procure and offer merchandise, supplies and lab manuals as well as services to students, faculty, staff and the general public in support of the college�s educational mission to maximize the collegiate experience of our students in achieving their educational goals.
As the primary outlet for supplies, lab manuals and related merchandise, as well as serving as the convenience store for the campus, the Bookstore is not successfully meeting its mission due to downturn in business from COVID-19 , we employ a professional and loyal staff dedicated to making the store a viable business enterprise and serving students to the best of its ability. In Fall 2020 the Bookstore went to an online textbook model by partnering with MBS Direct. Our focus is on customer service and a pleasant shopping environment, providing students and staff with a wide array of products. A complete array of, textbooks, textbook rentals, custom texts, all offered through our online partner. We also carry a large selection of merchandise from logo t-shirts, hats and sweatshirts, to all possible supplies students may need to be successful. The Bookstore understands the competition in today�s market so consequently does all it can to put student�s first, and to become the preferred shopping destination for course materials, supplies and Butte College logo merchandise.
As an Auxiliary Service, the Bookstore does not perform academic program reviews. We review our program on an annual basis through Unit Planning. Our unit plan is designed to align with the Strategic Direction of the College as well as maintain the same high standards of student success.
Strategy 1 - Increase completion rate
Outreach to faculty for timely adoptions
Timely adoptions allow students to purchase required textbooks at time of registration, thus giving students the opportunity to have their required books on the first day of school. We will place flyers in the Bookstore and around capmus, District Announcements, and send email messages to chairs, coordinators, and area administrative assistants to spread the word. Now that our text book buyer has access to all faculity email, our goal is to see a substantial increase in completion rate.
Strategy 2 - Student outreach
Continue to market to students more affordable options for textbooks and supplies
With our recent partnership with MBS Direct the Bookstore we use regroup, social media and in house flyers as an effort to communicate directly with the students. Our new online store offers more affordable textbook buying options, rentals and guarenteed buyback on certain titles. We will contue to work directly with student leadership, the Welcome Center and faculity to ensure students are getting accurate and timely information on purchasing textbooks.
Strategy 3 - Provide competitive pricing
Partner with a company to provide an online bookstore. This will provide a cost savings to students nad guarenteed buyback on specific titles.
An online bookstore will provide a more cost effective method to buy textbooks for students. This will eliminate expensive and expansive inventory sitting on the bookstore shelves. An online bookstore provider will be able to price comp with the exisitng market. ie Amazon
Strategy 4 - Redesign the Bookstore layout
With removal of textbooks we we have redesigned the footprint of the existing Bookstore to better serve students. Will increase our offerings of sundries, clothing and supplies. The Campus Roadrunner Store will become the a hub for students to purchase the necessary supplies and snacks to be successful in the classroom.
The high cost of textbooks has become a barrier for many students. An online store with very competative pricing as well as the needed supplies with increase the retention and completion of students
As an entity of Auxiliary Services the Bookstore is a self-supporting operation. We are expected to meet all of our own financial obligations including employee salary and benefits. Any profits realized are designated for future business needs. Due to COVID the Bookstore will not meet it's finacial obligation. We will rely on federal relief and/or District funds to help with lost revenue and expenses.