2019-20 Unit Plan
International Student Recruitment Services

Mission Statement

The Office of International Student Servicesï¿½ purpose is to increase, in a steady and sustainable way, the number of international students enrolled at Butte College and to provide services and support to promote their academic success and personal growth.

Program Description

In order to meet our goal of increasing the number of international students on our campus each year, it has been incumbent upon Butte College to actively recruit in foreign countries.  In countries that we are unable to visit, Butte uses web marketing, and other marketing tools to reach out to prospective students.  The other major activity of the department is to provide international students with special services such as help with housing, special admissions help, an orientation designed for new international students and specialized academic and immigration advising.

Student Learning/Administrative Unit Outcomes (Optional)

Standards/Goals for Student Achievement (Instruction Departments) (Optional)

Standards/Goals for Student Achievement (All Other Departments) (Optional)

Strategic Direction (Optional)

Program Review (Optional)


Continue to pursue relationships with English language schools in Korea and China. This is still being pursued.
Create a focus group of international and domestic students to determine ways to implement “friendship program” with same-age students. This is still being pursued.

Department Goals

1. Expand recruitment efforts to new markets.

2. Expand ways to increase enrollment of international students.

Future Development Strategies

Strategy 1 - Increase and Diversify Recruitment

Diversifying international student enrollment requires diversifying marketing and recruitment models/modes. To enable the Butte College program to do this we must invest in new strategies (web based, expand to new countries, partial fee waivers.) The increase in marketing and recruitment also allows the program to grow its number of educational oversea partners and alumni network so as to sustain program growth.

Initiatives

Enhancing a Culture of Equity and Inclusiveness

Supporting Rationale

The International Program budget supports the salaries of its full time employees and percentages of supporting positions. Salaries and benefits account for 77% of the expenditures. The constant increase in benefits and salary step increases ultimately decreases our operating budget which limits the amount of recruitment and outreach that can take place each year. Without an increase in student enrollment the recruitment budget will continue to decrease.

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No
Supports Meeting Standards and Goals for Student Achievement: No
Improving Student Achievement: No
Addressing Strategies Identified by the Department Learning Outcomes Reports: No
Addressing Outstanding Program Review Recommendations: No
Supporting the College's Strategic Direction and Priorities: No

Requested Non-Financial Resources

Re-alignment/Correction of % of counselor costs for international student counselor. The percentages should be as follows: 30% Sandy Lavin, 20% Anna Ortega-Nieto, 27K Jason Winton.
Location on campus to host all International Student Services (i.e. Admissions, Counseling, Program Coordinator, Student Events/Workshops) - office space and common meeting areas

Current Financial Resources

International Program Budget - $386K (50% of Paid Non-Resident Fees for F-1 visa students)

Augmentation Requests

Original Priority	Program, Unit, Area	Resource Type	Account Number	Object Code	One Time Augment	Ongoing Augment
Description	Supporting Rationale		Potential Alternative Funding Sources		Prioritization Criteria
1	International Programs	Operating Expenses	11.000.700.1.649004	55200	$30,000.00	$0.00
International Student Recruitment	Many factors effect international student enrollment. Nationally, over the past two years, international student enrollment has seen an overall 6.6% - 17% national decline due to the unfavorable social and political climate and immigration reform. Typically when recruiting an international student it will take them an average of 2 years to decide and enroll in a school due to the economic hardship on their families. Two years ago there was a drastic re-structure in our international recruitment team due to retirements and vacant positions which did not allow us to recruit as we had in the past. Our program is currently feeling the effects of both the political and program difficulties. The Camp Fire has also been a factor in recruitment efforts due to housing uncertainty and safety issues. Our decline in enrollment will drastically effect our programs ability to actively recruit in the 2019-2020 year as 79%+ of our program budget supports staff positions. Without sustained recruitment practices and creativity we will be unable to maintain and grow our program numbers. We must continue to explore new markets, both in person and virtually to attract international students to our campus.				Addressing Program Review Recommendations Maintaining ongoing operations at current levels (excludes grants) Meeting enrollment targets
2	International Programs	Personnel	11.000.700.1.649004	52368	$0.00	$5,000.00
Student Assistant	The international program employs international students so that they can contribute to the program by acting as mentors, they build program outreach materials, network with current and prospective students, continue to develop new program ideas and diversify the office staff. Due to decreased enrollments and therefore the international program budget students may not be able to be hired for the 2019-2020 academic year. This would greatly impact the programs outreach, marketing and orientation planning and implementation. International students are not eligible for Federal Work Study.				Maintaining ongoing operations at current levels (excludes grants)