2018-19 Unit Plan
Communication Studies

Mission Statement

The Butte College Communication Studies program offers lower division courses designed to culminate in AA degrees and/or Certificates that are transferable to four-year colleges and universities. The courses are structured to develop personal growth, professional communication, and critical thinking abilities with the objective of enhancing intercultural, interpersonal and public communication skills.


Program Description

The Communication Studies program at Butte College prepares students for transfer to a baccalaureate major in Communication Studies. In addition, this program offers vital communication skills that are in demand by virtually every company and organization. Students with a degree in Communication Studies are prepared to succeed in numerous professions; in fact, many studies cite "effective communication" as the number one skill in demand in today's workplace. Students majoring in Communication Studies explore communication theories and skills needed in our complex world. These include: oral and written communication, critical thinking, interpersonal communication, gender and communication, intercultural communication and sensitivity, and effective group interaction, among others. We offer two degree options.

AA Degree in Communication Studies
The Associate in Arts (AA) in Communication Studies degree is intended for students who plan to earn an AA degree in Communication Studies in support of career or other academic endeavors or who plan to specifically transfer to CSU, Chico.

AA-T Degree in Communication Studies
The Associate in Arts in Communication Studies for Transfer is intended for students who plan to complete a bachelor's degree in Communication Studies or similar major at a CSU campus. 
	(This section adapted from BC 2012-13 Catalog)

The Communication Studies program fulfills the Butte College Mission in four distinct ways:

1. We provide our students with vital communication skills needed for today’s workplace.
2. We provide our students with required courses for lower division general education and transfer.
3. We provide our students with courses that lead to the achievement of degrees and certificates for our program, and in support of other Butte College programs.
4. We provide our students with courses that support student learning beyond the traditional classroom.

It's clear to see how our unique and varied Program Learning Outcomes offer students engaging and meaningful academic, career and life-long learning opportunities.

Program Learning Outcomes (PLO's)

As a result of an AA or AA-T degree in Communication Studies, the student will be able to:
1. Demonstrate skills to connect, work, and play well with others.
2. Communicate ethically, responsibly, and effectively as local, national and global citizens.
3. Research, organize, and create messages using appropriate resources.
4. Effectively present formal and informal communication to a variety of audiences in multiple contexts.
5. Demonstrate critical thinking skills. 


Accountability for Previously Funded Items


Accountability Item 1

6 Ipads for recording presentations


Amount: 3000.00
Used For Intended Purpose: Yes
Benefit

Communications Studies faculty now have the technology to record and review student presentation and provide meaningful feedback to the students. As well, the recorded speeches are used for SLO assessment and reporting.



Student Learning/Administrative Unit Outcomes

PLO #4: Deep-Dive Report in Curricunet

Assessment Plan:

The focus of the 2017-2018 deep dive is the Program Level Objective #4: Effectively present formal and informal communication to a variety of audiences in multiple contexts. This PLO is inherently linked to SLO #3 in the CMST 2 Public Speaking class: Demonstrate appropriate verbal and nonverbal delivery in a variety of public speaking situations.

Therefore, the following "norming" process was implemented to measure PLO #4 and Public Speaking SLO #3:

Assessment Results:

The norming session yielded two significant findings:

1. Results of the analysis of the completed rubrics indicate a consistent application of speech delivery standards; hence, it is evidenced that all full-time faculty share similar "expectations" for speech delivery. For example, for all five speeches, evaluative results had a differentiation of no more than one point, on a 1-10 point scale (see table below).

 

Speech #1

Speech #2

Speech #3

Speech #4

Speech #5

Instructor #1

6

9

7

8

7

Instructor #2

6

9

7

7

6.5

Instructor #3

6

9

8

8

7.5

Instructor #4

6

9

7

8

7.5

Instructor #5

5

9

7

8

7.5

2. Four out of five students met the PLO and SLO; that is 80%, which is a substantial percentage. This evidences that students are learning and applying the delivery skills needed to be successful speakers. 

Collective Dialogue:

Following the norming session, the full-time faculty analyzed the findings and then had a subsequent discussion re: the challenging aspects of grading delivery. Please see discussion points below. 

Planned Improvements:

Based on our findings from the norming assessment, all CMST faculty will continue the department-wide reflection/discussion on how to assess student delivery fairly. As well, we may discuss the possibility of using shared rubrics across all sections to evaluate informative and persuasive speeches. 

Future PLO Assessment Map:

2019/2020

2020/2021

2021/2022

2022/2023

2023/2024

2024/2025

2025/2026

Program

Review

PLO #1

Demonstrateskills to connect,

work and play

well with others

PLO #2

Communicate

ethically,

responsibly, and effectively as

local, national

and global citizens

PLO #3

Research,

organize and

create messages

using

appropriate resources

PLO #4

Effectively

present formal

and informal communication

to a variety of

audiences in

multiple contexts

PLO #5

Demonstrate

critical thinking

skills

Curriculum Review

 

CMST 2

SLO 8 

GELO1,3

CMST 9

SLO 3,4,5

GELO 2,3

CMST 6

SLO 1,2

GELO1,2

CMST 12

SLO 1,2,5,6

CMST 14

SLO 1,3,5

GELO 1,2,3

 

 

CMST 4

SLO 3,6

GELO 1,3

CMST 10

SLO 2,3,4,5

GELO 1,2,3

CMST 2

SLO 1,2, 4,5,7,8

GELO1,2,3

CMST 4

SLO 3,4,6,8,9,11  GELO 1,2,3

CMST 13

SLO 1,5,6  GELO 1,3,

 

 

 

 

 

CMST 2

SLO 3,4,5,7,8

GELO 1,3

 

 


Standards/Goals for Student Achievement (OSLED Departments)

2012FA 78.49%
2013FA 77.88%
2014FA 75.03%
2015FA 73.36%
2016FA 81.44%

Student Success As indicated above, success rates have risen by more than 8% from 2015 to 2016 academic years. One argument is that are increase in full time faculty over the past few years has helped with both success, retention and persistance of students in our classes and program.  As well, one concern addressed in last year's unit plan was the lowered success rates in our online courses; therefore, with an increase in our online course offerings, it was having a negative effect on our overall, success rates. This is consistent with online courses in other departments. Hence our CMST online instructors focused their efforts on lowering attrition rates and increasing success rates. It worked! According to Data Mart, our CMST distance education courses yielded a 72.41% success rate for Fall 2016. The average distance ed success rate for the college overall is 62% (using a fall to fall comparison).   Degrees and Certificates Awarded 2012-13     AA/AS 10   AA-T/AS-T 10 2013-14     AA/AS 7   AA-T/AS-T 9 2014-15     AA/AS 6   AA-T/AS-T 26 2015-16     AA/AS 3   AA-T/AS-T 24 2016-17     AA/AS 4   AA-T/AS-T 28 Transfer data - ALL CSU = 11 for Communications; 3 transfering to Chico State The CMST Program was the first to offer an AA-T degree and has seen degree completions increase from 10 to 28 over the past five years. Promotional materials outlined in the Augmentation Request section will enable us to continue to advertise our CMST major, pathway and career opportunities. We will also continue to host our annual "Talk Fest," and explore other events to increase our visibility on campus. In November 2017, the department held its 2nd annual Talk Fest celebration; more than 100 students attended (an increase of about 40 students from the first annual celebration). This academic year's Talk Fest event was made possible by funding from the MAPS grant ($ for programs to help increase college enrollment).  Students regulary report that they find value in the CMST curriculum and appreciate our faculty members' engaging teaching methods. Once they take one class, they are inspired to take more. In addition, we offer regular public sphere events that enhance students' engagement with our curriculm by demonstrating real world application (The Great Debate, Fireside Debates, etc.). Our promotional materials will help us continue to increase course enrollments and persistence. Since headcounts and enrollments in the program have not changed, course fill rates are often in excess of 100%, and there is an increase in students taking subsequent courses and earning degrees in CMST. We see signs of growth and therefore, we have been expanding our major course offerings. We need a new faculty hire, promotional materials, and other technology resources (as indicated in our Augmentation Requests) to help us to continue to meet the growing demand.

Standards/Goals for Student Achievement (All Other Departments)


        

Strategic Direction

The CMST department is student-centered and continually pursues excellence in teaching and learning. As such, we support the college in meeting its Strategic Direction and priorities in many ways. Below are a few specific examples.

1. “Enhances a Culture of Completion and Academic Achievement” through focusing on the Progress and Completion Model:

(1.a.1.) "Implementing a Guided Pathways Model that makes career and transfer pathways clear, easy to navigate, tailored to meet labor market needs, and promotes success after transfer."

We were one of the first in the college to have an AA-T degree.

(1.b.1.) "Collaborating effectively with K-12 administrators, faculty and counselors, to set appropriate student expectations, align curriculum and pathways, and provide opportunities for high school students to earn college credits while in high school."

Currently, the CMST department has four articulation agreements with high schools in Butte County for the CMST 2 Public Speaking course; this allows high school students to get college credit for that course. We are currently exploring the possibility of moving to the dual enrollment method of high school students receiving college credit for those courses. One obstacle may be the speech high school teachers not meeting the required qualifications for teaching a dual enrolled course.  

2. “Supporting Student, Faculty, and Staff Success” through Student Engagement

(2.a.1.) “Creating a culture of meaningful interactions with students” is the very definition of what the CMST department does so well.


Program Review

The only item funded from Validation Team Report recommendations was one FT faculty position. commendation one FT faculty position. Below are the listed recommendations with updates.

  1. The CMST department teaches performance-based courses that rely heavily on multimedia for the presentational aid component of public speeches.  As indicated in the CMST self-study, when technology fails or is compromised in any way, it adds significant stress to the already stressful student public speaking experience.  The Validation Team strongly recommends providing an infrastructure for continued and full-time media support for students and instructors in both “smart” and “traditional” classrooms. We recommend training faculty in the use of multimedia and mediated communication technology to support instruction, as well. We recommend only scheduling Communication Studies courses in “smart” classrooms in order to give both instructors and students the needed opportunities to model and practice the use of multi- media for varied speaking assignments. (eeking funding for technology support for assessment of student presentations – mini Ipads)
  2. The CMST Department is drastically underfunded.   Its current operating budget stands at $1,367 yearly, which is in stark contrast to allocations for other academic departments of similar size.   The department has concrete student-centered plans that more proportional funding would support.   These include the Great Debate and public sphere pedagogy, technology for student use and to demonstrate communication modes, conference opportunities and associate faculty training, as well as marketing efforts to publicize and grow the program.   The Validation Team emphasizes that the Forensics budget must be a separate consideration, since this is an activity along the lines of sports teams or the Honors Society.  Forensics should not be conflated with the department budget, unless the same applies to these other activities. (Not funded; still requesting an increase in department operating budget)
  3. The team recommends that the budget for the Forensic Team be increased to provide stipends for additional events coaches.   Because of safety concerns, the team recommends that Butte College provide a driver for the Forensic Team when they travel to tournaments.   The Validation Team appreciates that Administration has funded the Forensics Team on an ongoing basis and supports continuance of this ongoing status. (Not funded; still seeking ONE stipend for a Forensics assistant coach)
  4. The Validation Team believes that it is imperative to increase the size of the CMST Department by hiring two more full-time instructors.   The significant growth of the department and the increasing student demand for classes support the hiring to ensure the department’s ongoing success and ability to provide exemplary speech instruction.   We fully appreciate the current hiring of the full-time position for 2014-15; however, the impending retirements of two full-time department members, as well as the small pool of available, qualified associate instructors, further justify the hiring of additional full-time instructors.   The Validation Team also strongly supports the CMST Department’s recommendation to restore administrative staff to twelve-month contracts. (One instructor funded; seeking additional instructor to replace a faculty member who recently resigned)
  5. There is a need for classrooms that support the Communications Studies curriculum.   These rooms need to accommodate group activities with movable chairs and tables and must also accommodate individual and group presentations.   Not only instructor-friendly smart classrooms, but also student-friendly smart classrooms, are a necessity.   Locations of CMST classes need to have an overall better “central hub” to help with building a community among CMST major students.   This “hub” would also benefit the CMST faculty in strengthening their family unit. (Not accomplished; still seeking dedicated CMST classrooms)
  6. The team recommends that the CMST Department continue with your assessment efforts relative to SLO/PLO/GELO assessment.   Look for ways to increase faculty buy-in to the assessment process and associate faculty participation and training.   Develop and implement additional assessments (such as an ESTEAM Criteria and regarding students’ learning at CMST events). (Not funded; seeking iPads to use for assessment of presentation-related SLOs)
  7. The team recommends that CMST continue your efforts to schedule strategically, developing a consistent schedule (term-to-term in Fall vs. Spring).   Increase numbers of sections as appropriate to reduce bottlenecks impeding students’ goal attainment, allow adequate seats for students completing GE requirements and ensure access for CMST majors.   Offer classes in various modalities, increasing offerings at the Glenn Center and in the summer. (The department continues to work on strategic scheduling; having more dedicated classroom space would be helpful in this endeavor – see recommendation #5 above)
  8. The team recommends that the department continues to develop innovative and articulated curriculum, taught in various modes, including courses in Social Media, Speech for Spanish Speakers, a 1-unit elective for Overcoming Speech Anxiety and, most importantly, the courses now part of the AA-T degree. (The CMST department will be addressing these issues again with its next Curriculum Review)

 

 


Department Goals

 

The CMST department strives to promote and build our major program and to support student success. We seek to increase our number of majors, expand our course offerings, build our Forensics program and increase the pass rate in the GE oral communiation classes. In this way, we will support the college's efforts in establishing a clear pathway for our major, ultimately leading to transfer and career success.


Future Development Strategies

Strategy 1 - Technology Needs

Having the ability to record presentations in many of the CMST courses (Public Speaking, Small Group Communication, Argumentation and Debate, Oral Interpretation, and Forensics) is imperative to student learning. These performance-based classes need updated technology to record speeches and presentations, upload the videos to the Internet, and allow students to access them online in order to reflect on their work.

NOTE: If we had a fair increase in our yearly operating budget, we could use those funds to purchase necessary equipment (such as these tripods) in order to increase our pedagogical effectiveness and student success. 

 

 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Using Data-Informed Processes for Continuous Improvement
  • Enhancing a Culture of Inclusiveness

Supporting Rationale
  • Seeing yourself as others see you is fundamental to achieving public speaking competency. Watching videos of their presentation is one of the best ways for students to gain insight into their speaking abilities, and is a common practice used at other colleges.
  • Video-recording speeches and the later viewing of those videos provide students with an opportunity for self-reflection on their work. It allows students to see what areas they are doing well in and identify what they need to improve. This reflection helps students make improvements in their speaking and achieve success.
  • iPads are the easiest, most efficient way we have found to record speeches and distribute the videos to students via a private YouTube channel.
  • Although many students do have access to phones that they can record their speeches on, our department identifies that there is still a significant need to provide this access for students who do not have smartphones. We have observed that the “digital divide” does, indeed, exist on our campus, and letting students know ahead of time that we have the ability to record their speeches for them avoids them having to “out” themselves in class as being someone who lacks a phone.  We do not want to disadvantage students without smartphones, so we need a way to allow them view/access their speeches.
  • In addition, even those students with smartphones often do not have enough memory, or lose their phone, or run out of battery power, etc., and this is not noted until right before they are about to speak.  We need reliable back-up recording technology for those situations.
  • Equally important is that the iPads allow us to record and store student speeches on a private YouTube channel for easy access to use for future assessment purposes (e.g. In January 2018, we used random informative speeches for a norming session to determine the quality of our rubric, how objectively instructors were using the rubric, and to determine if students were meeting PLO#4. Please see SLO deep dive report explained previously in the unit plan).
  • In the 2017 unit plan, the department requested 10 iPads; we received six (we already had three, bringing the total to nine). 
  • The year, the department respectfully requests 10 table top tripods for the mini iPads (10 X $23.99 = $239.90)

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 2 - Forensics Assistant Coach (Level III)

The capstone for our CMST degree is our Forensics course.  An assistant coach would help to provide coaching, judging and travel assistance for the 13 different events within Forensics, and to accommodate the growing emphasis of public spheres pedagogy, outreach and recruitment. Therefore, the CMST department requests a Forensics Assistant Coach stipend equivalent to the Track and Field Coach Level 1 ($3448.37) OR a one class buy-out for an associate faculty member. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning
  • Enhancing a Culture of Inclusiveness

Supporting Rationale

  • Butte College Forensics competes against community colleges in Northern California that have anywhere from 2 - 4 coaches.
  • Butte College is the only community college that offers 13 forensics events and only has one coach.
  • In 2014, the Program Review Validation Team stated, “The team recommends that the budget for the Forensic Team be increased to provide stipends for additional events coaches.” They see the need for not just one, but two or more coaches to run a successful Forensics program.
  • Each of the 13 events can be divided into 4 different categories which require unique qualifications and specialties. Much like offensive, defensive and special team units found on our sports teams, Butte Forensics offers: Platform Events, Limited Preparation Events, Oral Interpretation Events, and Debate Events. It is impossible for one coach to cover all disparate events. 
  • The team does not have enough help for safe tournament travel. If a coach is unwell or has a personal (or student) emergency to manage, the rest of the team is left completely unsupervised, uncoached, and without transportation.
  • Our one coach provides transportation for as many as 18 students in a section. One coach can only transport (at most) 11 students. 
  • Required judging: When attending a competition, Butte College is required to bring qualified Forensics judges. One coach can only cover the judging commitment of 4 students, and yet, our program serves up to 18 students. Thus, not having enough coaches for judging means some of our students have to stay home, or that Butte college has to pay exorbitant judging fees. 
  • The assistant coach would also be responsible for marketing and recruitment of students to the team. 
  • The CMST department would like to grow our forensics program. This is going to be quite difficult without coaching assistance. 



Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: Yes

Strategy 3 - Marketing and promotional materials

With the statewide push of the completion agenda and our college's committment to pathways, it is now more important than ever that we reach out to our students; this connection will help to ensure that students know about our CMST AA and AA-T degrees. Therefore, the CMST department requests $2587 to design and produce professional quality promotional materials for our major.

NOTE: If we had a fair increase in our yearly operating budget, we could use those funds to purchase necessary equipment (such as these tripods) in order to increase our pedagogical effectiveness and student success. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success

Supporting Rationale
  • Guided Pathways may help many students find the right path for their interests and career goals, but only if they have clear, easily accessible, pertinent information about that path.
  • Some of our students work well in online environments, while others prefer the traditional, tactile paper approach.
  • Communication Studies has a unique need to provide information about the possibilities that our major opens up.  Ours is a highly versatile, interdisciplinary major that prepares students well for a variety of degrees and careers, but this fact is less intuitive or visible than some other disciplines (e.g. psychology leading to a major or career in that profession).
  • Our program is unique in that most of our classes meet GE requirements, so students who take their GE within our program can fairly easily obtain a second AA degree, which enhances their value as transfers or upon entry into the workforce.
  • Our major is particularly well-suited for undecided students, who may not be as well served by the Guided Pathways approach.  Promotional materials will help such students see that they can still explore within our interdisciplinary degree, while moving forward efficiently. 
  • SPECIFICS:
    • Professional quality marketing materials that identify the GE and IGETC transfer suitability of our classes, the possibility of earning a second degree with your GE, the variety of upper division majors and careers that our degree prepares them for, and the value employers place on the communication skills we teach.
    • Glossy, color, tri-fold pamphlets for distribution at promotional events on campus, and distribution to area high school counselors. Per Lisa Delaby: $1250 for creation of brochures and $262.00 for printing and shipping for quantity of 500.
    • Quality cardstock, color handouts for distribution to Butte College counselors and Communication Studies faculty to hand out to interested students ($50).
    • Promoting the Forensics program is key to recruiting new student competitors. 25 Forensics team jackets cost roughly $35 each, equaling approximately $875. The jackets will be a highly visible representation of the team and its accomplishments (much like the BC athletic attire worn by student athletes).
    • A high-quality digital camera ($150) is needed to provide photos for department and college marketing materials. The BC Public Relations department often requests pictures of our forensics team in competitions; the pictures are usually taken with phone cameras, which doesn't produce high enough quality products to use for marketing materials.    

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 4 - Public sphere pedagogy and events

Application-based, active learning that encourages students to see the relevance of course work is an integral part of our CMST curriculum. Students, the college and the community benefit in a variety of ways from public sphere work. Therefore, our department requests $600 for the continuation and expansion of the Great Debate and other public sphere events. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Enhancing a Culture of Inclusiveness

Supporting Rationale
  • Public sphere events have been found increase student engagement in their coursework. This may translate into higher student success rates.
  • Public sphere work adds a richer level of meaning to course content.
  • Public sphere events are diverse and inclusive. The Great Debate is specifically designed to inform and discuss important civic issues in a non-threatening, useful way, which connects to the college mission and benefits the community. Supporting this work is vital.
  • Public events are high profile. They build community relationships within our service area and with CSU, Chico. They bring a great deal of positive attention to our students and our campus.
  • We request support for continuing a stipend ($500/year) for the faculty in charge of coordinating the event, as we see the preparation work for this event as going “above and beyond” our regular job requirements.
  • We request $100 to be used for marketing and promoting the event within the college community. In the past, our efforts to promote the event have been limited to anything that is low-cost, and the Great Debate Coordinator has even purchased paper, ink, etc. out of their own pocket in order to have nicer flyers. We would like to have money for colored flyers, and perhaps posters to represent Butte College at the event.

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: No
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 5 - Department Budget

CMST is a leader in FTES generation and enrollment for the college, even given the fact that our department is fairly small (as compared to other larger FTES generating departments [e.g. Math/English]). Per the SURE report data, our revenue to cost ratio is an excellent 1.52. We provide core GE classes for the entire student body. Our department has grown significantly in recent years, in terms of majors, full time faculty, and course offerings. To support our growth and student success, we request a department budget increase to $3000/year.

NOTE: If we had a fair increase in our yearly operating budget, we could use these funds to purchase necessary equipment (such as the tripods) in order to increase our pedagogical effectiveness and student success, reducing the number of department augmentation requests.  


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning
  • Enhancing a Culture of Inclusiveness

Supporting Rationale
  • Present budget $1367.00 (7 fulltime faculty = less than $200 per full-time faculty and adding in associate faculty $1367/22 = $62.14).
  • According to the recommendations in the February 2014 Program Review Validation Team Report: "The CMST Department is drastically underfunded. Its current operating budget stands at $1,367 yearly, which is in stark contrast to allocations for other academic departments of similar size. The department has concrete student-centered plans that more proportional funding would support.These include the Great Debate and public sphere pedagogy, technology for student use and to demonstrate communication modes, conference opportunities and associate faculty training, as well as marketing efforts to publicize and grow the program. The Validation Team emphasizes that the Forensics budget must be a separate consideration, since this is an activity along the lines of sports teams or the Honors Society. Forensics should not be conflated with the department budget, unless the same applies to these other activities."
  • Increasing our general department budget would allow us to meet at least some of the following general needs of the department. Some examples include:
  • Obtain VoiceThread software annual subscription for innovative asynchronous content delivery in online classes $100 (x3 online instructors) = $300/year
  • Discipline specific travel and conference funds (ICA, NCA, and NCFA) (cost variable).  These conferences routinely hold “GIFTS” sessions at which faculty share “Great Ideas for Teaching Speech.” These materials are vital to keeping our classroom instruction fresh and timely for our students.
  • Planning and executing an annual CMST “Talk Fest” Celebration for Communication Studies majors = $200
  • Purchasing new documentaries for use in classes = $500
  • Forensics Supplies:
    • 2 Visual Aid Stands @ $70 each = $140
    • 2 art portfolios for carrying visual aids @ $200 each = $400
    • 20 Interpretation black book binders @ $6 each = $120
    • 50 Oral Interp Black Book (performance) Materials (10PC) @ $4 each = $200

 

 

 


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 6 - Full-time faculty hire

In alignment with our Program Review Validation Team 2014 Report, the CMST department requests one full time faculty hire to replace a recent resignation. This new full-time faculty will help to support student success, promote our major and contribute to the overall growth of the CMST department. 


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success

Supporting Rationale
  • The CMST department had grown to 8 full time faculty members, but with one resignation last year, we are back down to seven.
  • In order to meet student demand for our classes, promote our major, and continue the every day work of the department, we need another full-time faculty member to replace the one who left. 
  • This would bring our full-time faculty number back up to the total requested by our latest Program Review Validation Team Report in 2014. 

Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 7 - Senior-Level Officer of Diversity, Equity, and Inclusion

The need for a senior-level Officer of Diversity, Equity, and Inclusion is undeniable when one considers that since fall 2006, Butte College’s population of students of color has risen from 23% to 41%. All indications suggest that this trend will likely continue for the foreseeable future. In order to meet the needs of the “now” student, whom our college President has described as racially diverse, sexually diverse, and gender non-conforming, the college must be positioned to consider issues of diversity, equity, and inclusion in all decision making and to be proactive in response to national, state, local, or college-level discourses, events, or policies related to diversity and equity. This position would work with colleagues across the institution to create a campus climate that affirms the values of diversity and equity as vital aspects of the learning environment while also articulating the importance of actively engaging diversity as part of the intellectual development of students who will compete in a global marketplace. Ultimately, this position would be in charge of developing and implementing a strategic vision and plan for diversity and equity efforts across the whole institution.

More specifically, the Officer of Diversity, Equity, and Inclusion would work with faculty, staff, and student leaders to help the school actualize its diversity and equity objectives.  As the Chancellor’s Office moves toward the consolidation of programs that support disproportionately impacted student groups, this position could potentially oversee programs that are currently aligned in their aims but have not had the institutional support needed to align their work in more collaborative ways. Some of these programs/services potentially include Student Equity, MESA, EOPS, VRC, Inspiring Scholars, Safe Place, Title IX, DSPS, HSI, GSET, EEO efforts, and perhaps Student Life. This senior-level position could also be responsible for creating a strategic, intentional professional development program for faculty and staff around diversity and equity issues.


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning
  • Enhancing a Culture of Inclusiveness

Supporting Rationale

While the population of students of color has nearly doubled in the past 10 years, our faculty of color has increased by 1% in that same time period and remains woefully behind at just 12%.  At the recent Strategic Planning Retreat, the senior-level Officer of Diversity, Equity, and Inclusion was identified as the top priority for supporting student success and creating an inclusive campus environment.  These efforts should focus on eliminating barriers to student success, preventing the recurrence of concerns expressed by students, and remedying the impact of these concerns on individual students and the campus community. In order to ensure a safe and welcoming environment that provides equal opportunity for success to all students, our college needs to 1) address hiring issues including unconscious bias training, 2) provide professional development for faculty and staff on cultural competency/cultural humility and privilege, and 3) strategically plan our college-wide efforts to close equity gaps and educate all students, faculty, and staff on the importance of diversity, equity, and inclusion. This position could provide leadership on all these issues. 


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: No
Supports Changes from Student Learning Outcomes Assessment: No

Requested Non-Financial Resources

As noted in our Validation team report, dedicated classroom space specific to CMST curriculum is needed. As well, prime time main campus classroom space is needed to alleviate student demand bottlenecks. The ability to move furniture to accomodate small group activities in all CMST classes is a must. Additionally, LRC 137 has external doors with different numbers, which is confusing to students. Correct signage is needed.

 

 

Current Financial Resources

The Student Equity Program could potentially fund a portion of this salary as long as other currently funded personnel are shifted to other sources of funding. However, this senior-level position should be district funded in order for the college to demonstrate its prioritization of diversity, equity, and inclusion not only as institutional values, but as intentional, strategic planning efforts.

Augmentation Requests

Original Priority Program, Unit, Area Resource Type Account Number Object Code One Time Augment Ongoing Augment
Description Supporting Rationale Potential Alternative Funding Sources Prioritization Criteria
1 CMST Personnel 11.000.611.1.150600 51100 $3,448.00 $0.00
Forensics Assistant Coach The capstone for our CMST degree is our Forensics course. An assistant coach would help to provide coaching, judging and travel assistance for the 13 different events within Forensics, and to accommodate the growing emphasis of public spheres pedagogy, outreach and recruitment. Therefore, the CMST department requests a Forensics Assistant Coach stipend equivalent to the Track and Field Coach Level 1 ($3448.37) OR a one class buy-out for an associate faculty member. • Butte College Forensics competes against community colleges in Northern California that have anywhere from 2 - 4 coaches. • Butte College is the only community college that offers 13 forensics events and only has one coach. • In 2014, the Program Review Validation Team stated, “The team recommends that the budget for the Forensic Team be increased to provide stipends for additional events coaches.” They see the need for not just one, but two or more coaches to run a successful Forensics program. • Each of the 13 events can be divided into 4 different categories which require unique qualifications and specialties. Much like offensive, defensive and special team units found on our sports teams, Butte Forensics offers: Platform Events, Limited Preparation Events, Oral Interpretation Events, and Debate Events. It is impossible for one coach to cover all disparate events. • The team does not have enough help for safe tournament travel. If a coach is unwell or has a personal (or student) emergency to manage, the rest of the team is left completely unsupervised, uncoached, and without transportation. • Our one coach provides transportation for as many as 18 students in a section. One coach can only transport (at most) 11 students. • Required judging: When attending a competition, Butte College is required to bring qualified Forensics judges. One coach can only cover the judging commitment of 4 students, and yet, our program serves up to 18 students. Thus, not having enough coaches for judging means some of our students have to stay home, or that Butte college has to pay exorbitant judging fees. • The assistant coach would also be responsible for marketing and recruitment of students to the team. • The CMST department would like to grow our forensics program. This is going to be quite difficult without coaching assistance.
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Maintaining ongoing operations at current levels (excludes grants)
  • Meeting Standards and Goals for Student Achievement
  • Addressing Program Review Recommendations
  • Implementing a Guided Pathways Model that makes career and transfer pathways clear, easy to navigate, tailored to meet labor market needs, and promotes success after transfer
  • Recruiting, hiring and retaining a diverse workforce
2 CMST Operating Expenses 11.000.611.1.150600 54300 $3,000.00 $0.00
Operating budget CMST is a leader in FTES generation and enrollment for the college, even given the fact that our department is fairly small (as compared to other larger FTES generating departments [e.g. Math/English]). Per the SURE report data, our revenue to cost ratio is an excellent 1.52. We provide core GE classes for the entire student body. Our department has grown significantly in recent years, in terms of majors, full time faculty, and course offerings. To support our growth and student success, we request a department budget increase to $3000/year. • Present budget $1367.00 (7 fulltime faculty = less than $200 per full-time faculty and adding in associate faculty $1367/22 = $62.14). • According to the recommendations in the February 2014 Program Review Validation Team Report: "The CMST Department is drastically underfunded. Its current operating budget stands at $1,367 yearly, which is in stark contrast to allocations for other academic departments of similar size. The department has concrete student-centered plans that more proportional funding would support.These include the Great Debate and public sphere pedagogy, technology for student use and to demonstrate communication modes, conference opportunities and associate faculty training, as well as marketing efforts to publicize and grow the program. The Validation Team emphasizes that the Forensics budget must be a separate consideration, since this is an activity along the lines of sports teams or the Honors Society. Forensics should not be conflated with the department budget, unless the same applies to these other activities." • Increasing our general department budget would allow us to meet at least some of the following general needs of the department. Some examples include: • Obtain VoiceThread software annual subscription for innovative asynchronous content delivery in online classes $100 (x3 online instructors) = $300/year • Discipline specific travel and conference funds (ICA, NCA, and NCFA) (cost variable). These conferences routinely hold “GIFTS” sessions at which faculty share “Great Ideas for Teaching Speech.” These materials are vital to keeping our classroom instruction fresh and timely for our students. • Planning and executing an annual CMST “Talk Fest” Celebration for Communication Studies majors = $200 • Purchasing new documentaries for use in classes = $500 • Forensics Supplies: o 2 Visual Aid Stands @ $70 each = $140 o 2 art portfolios for carrying visual aids @ $200 each = $400 o 20 Interpretation black book binders @ $6 each = $120 o 50 Oral Interp Black Book (performance) Materials (10PC) @ $4 each = $200 NOTE: If we had a fair increase in our yearly operating budget, we could use these funds to purchase necessary equipment (such as tripods nad marketing materials) in order to increase our pedagogical effectiveness and student success. Therefore, it would reduce the number of department augmentation requests each year.
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Maintaining ongoing operations at current levels (excludes grants)
  • Meeting Standards and Goals for Student Achievement
  • Addressing Program Review Recommendations
  • Providing effective electronically mediated communication (e.g. website, social media, marketing materials, messaging, and wifi access) that support student success and completion
3 CMST Equipment 11.000.611.1.150600 56411 $240.00 $0.00
Table top tripods for mini iPads Having the ability to record presentations in many of the CMST courses (Public Speaking, Small Group Communication, Argumentation and Debate, Oral Interpretation, and Forensics) is imperative to student learning. These performance-based classes need updated technology to record speeches and presentations, upload the videos to the Internet, and allow students to access them online in order to reflect on their work. • Seeing yourself as others see you is fundamental to achieving public speaking competency. Watching videos of their presentation is one of the best ways for students to gain insight into their speaking abilities, and is a common practice used at other colleges. • Video-recording speeches and the later viewing of those videos provide students with an opportunity for self-reflection on their work. It allows students to see what areas they are doing well in and identify what they need to improve. This reflection helps students make improvements in their speaking and achieve success. • iPads are the easiest, most efficient way we have found to record speeches and distribute the videos to students via a private YouTube channel. • Although many students do have access to phones that they can record their speeches on, our department identifies that there is still a significant need to provide this access for students who do not have smartphones. We have observed that the “digital divide” does, indeed, exist on our campus, and letting students know ahead of time that we have the ability to record their speeches for them avoids them having to “out” themselves in class as being someone who lacks a phone. We do not want to disadvantage students without smartphones, so we need a way to allow them view/access their speeches. • In addition, even those students with smartphones often do not have enough memory, or lose their phone, or run out of battery power, etc., and this is not noted until right before they are about to speak. We need reliable back-up recording technology for those situations. • Equally important is that the iPads allow us to record and store student speeches on a private YouTube channel for easy access to use for future assessment purposes (e.g. In January 2018, we used random informative speeches for a norming session to determine the quality of our rubric, how objectively instructors were using the rubric, and to determine if students were meeting PLO#4. Please see SLO deep dive report explained previously in the unit plan). • In the 2017 unit plan, the department requested 10 iPads; we received six (we already had three, bringing the total to nine). • The year, the department respectfully requests 10 table top tripods for the mini iPads (10 X $23.99 = $239.90). NOTE: If we had a fair increase in our yearly operating budget, we could use those funds to purchase necessary equipment (such as these tripods) in order to increase our pedagogical effectiveness and student success.
  • Instructional Equipment
  • Student Equity
  • Technology Fee
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Addressing Program Review Recommendations
  • Maintaining ongoing operations at current levels (excludes grants)
  • Providing effective electronically mediated communication (e.g. website, social media, marketing materials, messaging, and wifi access) that support student success and completion
4 CMST Operating Expenses 11.000.611.1.150600 54500 $2,587.00 $0.00
High-Quality Marketing Materials Per Lisa Delaby, the cost of designing a high-quality 8.5 x 11 brochure that we could use to outreach and recruit (in and out of state students, businesses, etc) is $1250. Then it's another $262.00 for printing and shipping for qty of 500. Promotion of the Forensics program is also key to recruiting new student competitors. Therefore, we request 25 Forensics team jackets cost roughly $35 each, equaling approximately $875. The jackets will be a highly visible representation of the team and its accomplishments (much like the BC athletic attire worn by student athletes). A high-quality digital camera ($150) is needed to provide photos for department and college marketing materials. The BC Public Relations department often requests pictures of our forensics team in competitions; the pictures are usually taken with phone cameras, which doesn't produce high enough quality products to use for marketing materials. NOTE: If we had a fair increase in our yearly operating budget, we could use those funds to purchase necessary equipment (such as these tripods) in order to increase our pedagogical effectiveness and student success.
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Maintaining ongoing operations at current levels (excludes grants)
  • Implementing a Guided Pathways Model that makes career and transfer pathways clear, easy to navigate, tailored to meet labor market needs, and promotes success after transfer
  • Offering a schedule that reflects and coordinates initiatives such as Guided Pathways, providing high school students the opportunity to earn college credits while still in high school, and providing programming for working adults
5 CMST Operating Expenses 11.000.611.1.150600 56411 $600.00 $0.00
Public sphere pedagogy and events Application-based, active learning that encourages students to see the relevance of course work is an integral part of our CMST curriculum. Students, the college and the community benefit in a variety of ways from public sphere work. Therefore, our department requests $600 for the continuation and expansion of the Great Debate and other public sphere events. • Public sphere events have been found increase student engagement in their coursework. This may translate into higher student success rates. • Public sphere work adds a richer level of meaning to course content. • Public sphere events are diverse and inclusive. The Great Debate is specifically designed to inform and discuss important civic issues in a non-threatening, useful way, which connects to the college mission and benefits the community. Supporting this work is vital. • Public events are high profile. They build community relationships within our service area and with CSU, Chico. They bring a great deal of positive attention to our students and our campus. • We request support for continuing a stipend ($500/year) for the faculty in charge of coordinating the event, as we see the preparation work for this event as going “above and beyond” our regular job requirements. • We request $100 to be used for marketing and promoting the event within the college community. In the past, our efforts to promote the event have been limited to anything that is low-cost, and the Great Debate Coordinator has even purchased paper, ink, etc. out of their own pocket in order to have nicer flyers. We would like to have money for colored flyers, and perhaps posters to represent Butte College at the event.
  • Student Equity
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Maintaining ongoing operations at current levels (excludes grants)
  • Implementing the 2018-2019 Strategic Direction Priorities
  • Empowering and institutionalizing the efforts of the Diversity Committee, Equal Employment Opportunity Advisory Committee, and Student Equity Committee.
6 CMST Personnel 11.000.611.1.150600 $105,651.00 $0.00
Full time faculty hire The CMST department had grown to 8 full time faculty members, but with one resignation last year, we are back down to seven. In order to meet student demand for our classes, promote our major, and continue the every day work of the department, we need another full-time faculty member to replace the one who left. This would bring our full-time faculty number back up to the total requested by our latest Program Review Validation Team Report in 2014.
  • Maintaining ongoing operations at current levels (excludes grants)
  • Meeting Standards and Goals for Student Achievement
  • Addressing Program Review Recommendations
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
  • Recruiting, hiring and retaining a diverse workforce
  • Continuing to make progress toward 75% full-time faculty
  • Implementing a Guided Pathways Model that makes career and transfer pathways clear, easy to navigate, tailored to meet labor market needs, and promotes success after transfer
7 Campus wide Personnel $0.00 $0.00
Senior-Level Officer of Diversity, Equity, and Inclusion The need for a senior-level Officer of Diversity, Equity, and Inclusion is undeniable when one considers that since fall 2006, Butte College’s population of students of color has risen from 23% to 41%. All indications suggest that this trend will likely continue for the foreseeable future. In order to meet the needs of the “now” student, whom our college President has described as racially diverse, sexually diverse, and gender non-conforming, the college must be positioned to consider issues of diversity, equity, and inclusion in all decision making and to be proactive in response to national, state, local, or college-level discourses, events, or policies related to diversity and equity. This position would work with colleagues across the institution to create a campus climate that affirms the values of diversity and equity as vital aspects of the learning environment while also articulating the importance of actively engaging diversity as part of the intellectual development of students who will compete in a global marketplace. Ultimately, this position would be in charge of developing and implementing a strategic vision and plan for diversity and equity efforts across the whole institution. More specifically, the Officer of Diversity, Equity, and Inclusion would work with faculty, staff, and student leaders to help the school actualize its diversity and equity objectives. As the Chancellor’s Office moves toward the consolidation of programs that support disproportionately impacted student groups, this position could potentially oversee programs that are currently aligned in their aims but have not had the institutional support needed to align their work in more collaborative ways. Some of these programs/services potentially include Student Equity, MESA, EOPS, VRC, Inspiring Scholars, Safe Place, Title IX, DSPS, HSI, GSET, EEO efforts, and perhaps Student Life. This senior-level position could also be responsible for creating a strategic, intentional professional development program for faculty and staff around diversity and equity issues. While the population of students of color has nearly doubled in the past 10 years, our faculty of color has increased by 1% in that same time period and remains woefully behind at just 12%. At the recent Strategic Planning Retreat, the senior-level Officer of Diversity, Equity, and Inclusion was identified as the top priority for supporting student success and creating an inclusive campus environment. These efforts should focus on eliminating barriers to student success, preventing the recurrence of concerns expressed by students, and remedying the impact of these concerns on individual students and the campus community. In order to ensure a safe and welcoming environment that provides equal opportunity for success to all students, our college needs to 1) address hiring issues including unconscious bias training, 2) provide professional development for faculty and staff on cultural competency/cultural humility and privilege, and 3) strategically plan our college-wide efforts to close equity gaps and educate all students, faculty, and staff on the importance of diversity, equity, and inclusion. This position could provide leadership on all these issues.
  • Student Equity
  • Basic Skills Initiative
  • Implementing the 2018-2019 Strategic Direction Priorities
  • Meeting Standards and Goals for Student Achievement
  • Recruiting, hiring and retaining a diverse workforce
  • Empowering and institutionalizing the efforts of the Diversity Committee, Equal Employment Opportunity Advisory Committee, and Student Equity Committee.
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing